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Sanders and King Unveil First-Ever Bill to Ban All Prescription Drug Ads (readsludge.com)

submitted 2 days ago by Sunshine@lemmy.ca to c/usa@midwest.social

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[–] barneypiccolo@lemm.ee 3 points 1 day ago

Think of how insanely expensive those ads are: Besides the exorbitant cost of running them multiple times a day on numerous expensive broadcast channels during every day part, there's the production costs.

Big casts, big crew, location shooting, lots of costumes, etc. Then there is the music. They tend to use great classic rock songs, which carry extremely heavy royalty rates. In addition, they usually change the arrangement, and even write new lyrics. Changing the lyrics costs a FORTUNE.

The costs for the ad before it even runs, is incredible. The marketing costs for the entire campaign must be enormous. No wonder prescription drug costs are so high.