this post was submitted on 13 Jun 2025
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I prefer the obvious product placement in old movies, tv shows. How funny it is to see product placement all over the place on the kitchen shelves of Seinfeld, the sugar cookie of Honey I Shrunk the Kids.
The list could go on.
Larry David said Seinfeld was just before studios did product placement deals and that they missed out on a lot of extra money from it. He said a lot of things they referenced were just plot devices. I'd say the one clear exception was George and his Rolled Gold pretzels that he was a commercial spokesman for at the time.
well i don’t know about no rolled gold, but i can tell you that these pretzels are makin me thirsty!
I don't know about Seinfeld, but I know in Friends, they used look-alike, but not real products.
It's not Sprite, it's Sprita. Same logo (for the time), but not the same.
It wasn't skittles, it was skitles.
You see where I'm going with this. They wanted the feel of a real apartment, without the legal trouble from using real products.
Honestly product placements in shows often made them feel more real. Yeah they’re drinking Coke…that’s what me and my friends do too. Products are already placed all over my house.
I'm really torn here. Like people complain when superman flies through an ihop or there are billboards. But they make it more grounded. My problem is that they frame it like a commercial. Or world war z where brad pit is drinking every pepsi(?) or Heineken(?) like it was a commercial. In one of these godaweful tranformers movies, they just show products in a way that is so disgusting not even an actual commercial would do it.
The worst was Tony Stark pulling up like the movie was a car commercial in Endgame. That was pathetic.