this post was submitted on 10 Jun 2025
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google search has been trash even before llms, i believe its one of the reasons chatgpt got so much traction. first 2 pages are just generic slop with paywalled or ad-infested content.
i switched to kagi 2 years ago and its has relevant results on page 1 that i won’t get in google even after 10s of pages. plus i don’t bombed with ads for that term for weeks.
they purposefully fucked up the search so people would have to click more pages to find their answer, giving google a chance to display more ads.