Just have to share this here because of how unbelievably tone-deaf it is.
I have an upcoming flight with Lufthansa, booked cheapest economy class. Now I get a mail that says I am eligible for an upgrade.
Correction, I am eligible to make an offer to maybe maybe get an upgrade. When I click that link I get to the page above in the screenshot where I can now choose an amount between 90 and 300-ish EUR per passenger, per flight, to maybe upgrade to business class.
Just look at the slider, it is almost hilarious that it says poor when you leave it at the low amounts. Is any other airline doing that?
It's likely not coincidental that this came post-pandemic - with virtual meetings largely replacing business travel, the business class seats no longer reliably get filled. These seats also paid for basically the whole flight, so airlines are looking to monetize them through alternative means.
I'm honestly not really against this, it doesn't really matter that much.