Greater surface area also means more material for the same product, which leads to less effective transport, more waste and increased polution. Non-standarized can size means every can storage system and cup holder which have taken can size into consideration will be worse. I'm sure a lot of vending machines will have to be modified or scrapped for this can design.

Everyone are worse off because of this, and it's all for attempting to trick consumers and increase profits. Shit sucks.

[–] derpgon@programming.dev 2 points 3 hours ago

Is this a new thing in the US? We've had these in Europe for years - and I mean 10-15 at least.