this post was submitted on 14 Sep 2023
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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)
submitted 1 year ago by geosoco@kbin.social to c/technology@lemmy.world
77 comments fedilink hide all child comments
 

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] echodot@feddit.uk 12 points 1 year ago (1 children)

The problem is because you pay per install you could end up owing Unity more money than you actually make. Especially if people uninstall and reinstall your game a bunch of times for whatever reason.

[–] UltraFiestaMango@lemmy.ml 0 points 1 year ago (2 children)

sounds like a good way to protest

[–] echodot@feddit.uk 2 points 1 year ago* (last edited 1 year ago) (1 children)

How did a good way to protest? It'll just rack up your bills.

The correct way to protest is just stop using their platform.

I hope the large studios that use unity sue them into oblivion for breach of contract, because changing the deal after the fact is utterly unacceptable. How a business is supposed to operate if other businesses just change the terms of the deal retrospectively.

[–] BenadrylChunderHatch@lemmy.world 1 points 1 year ago

No it means instead of review bombing a game, you reinstall bomb it to cost the publisher a load of money.