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Yeah, I read a take where they said it's more about inflaming people than actually informing them. And I can see it more and more, it's all about the 2-3 word slogans. It's gotten to the point where, if the slogan or message is too long to fit on a bumper sticker, people will just tune it out.

Thanks for the links, I'll check them out, especially the Humanist Report.