this post was submitted on 16 Feb 2025
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Reddit CEO Says Paywalls Are Coming Soon (gizmodo.com)
submitted 1 week ago by pepsi_not_coke@sh.itjust.works to c/world@quokk.au
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Reddit, a platform founded in part on the premise of openly and widely sharing information, is ready to put up some paywalls. In a video Ask Me Anything (AMA) session hosted by CEO Steve Huffman following the company’s quarterly earnings report (which went poorly), the founder and exec said Reddit is actively testing ways to make some content require payment to access and plans to roll out a “paid subreddit” feature later this year.

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[–] paraphrand@lemmy.world 14 points 1 week ago (1 children)

I bet they figure paywalled areas will produce more consistent, high quality comments for selling to LLMs too.

It’s probally partly a data farming move.

[–] Godort@lemm.ee 5 points 1 week ago* (last edited 1 week ago) (3 children)

It's probably the other way around. I can see him saying that paywalled subreddits won't have their data mined for LLMs so if you want to keep your content out of that mill, you better pay up.

[–] Whitebrow@lemmy.world 9 points 1 week ago

I’d have to be delusional to believe that they won’t sell that data to LLMs despite what they may claim.

[–] bamboo@lemmy.blahaj.zone 8 points 1 week ago

They'll probably paywall NSFW subreddit because they can't monetize those with ad revenue, and I doubt they're selling that content for LLMs anyway.

[–] paraphrand@lemmy.world 3 points 1 week ago

Farm data, or sell the solution to a problem they participate in creating.