this post was submitted on 27 Jul 2023
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Yes! I was going to mention that, I heard about that years ago, so things have to be way more sophisticated now. Just looked it up the story was from 2012, and target was just tracking credit card numbers and noticing when women started buying things like unscented lotion. So this is waaay less sophisticated then the information companies are sucking up in present day.
https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/?sh=75e6dd266668 The story I found was a girl who got a target mailer for pregnancy stuff and her dad was pissed, only to find out later that his daughter was im fact pregnant. Target changed tactics, instead of sending mailers with just baby stuff, they start sending personalized mailers with some baby stuff mixed in, increasing as the due date approaches. And again this was 11 years ago and just used credit card information and target purchase data. It's wild to think of what they can do now.