this post was submitted on 20 Jan 2025
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FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)
submitted 14 hours ago by cm0002@lemmy.world to c/technology@lemmy.world
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Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices. 

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] dwindling7373@feddit.it 1 points 4 hours ago (1 children)

That's the obvious political side effect of the european stance in this, I still think there's no magical difference between the US and Europe and the more blatant evident differentiator is that they are not tanking their own economies by regulating Meta's data gathering.

You can also spin the other way around: America doesn't do the obvious right thing because of the pressure the corporations can put on the legislators.

[–] dbkblk@lemmy.world 1 points 3 hours ago

I agree 🙂 There's also a lot of lobbying inside EU, but there's more citizens resistance (for now...). As we say about capitalism: privatize profits, share losses.