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185

FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)

submitted 10 hours ago by cm0002@lemmy.world to c/technology@lemmy.world

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Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices.

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] BigBrainBrett2517@lemmy.world 3 points 6 hours ago

Sadly, I think the flat rate (which is inevitable) would be way more than what we want to pay. Then paying for the internet we use... So frickin expensive 😔 Great idea otherwise. It'd be awesome. We never use what we're paying for... But it's the minimum.