this post was submitted on 20 Jan 2025
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FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)
submitted 7 hours ago by cm0002@lemmy.world to c/technology@lemmy.world
17 comments fedilink hide all child comments
 

Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices. 

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] dbkblk@lemmy.world 10 points 5 hours ago* (last edited 4 hours ago) (2 children)

Why don't Americans put pressure on legislation like Europeans did with the GDPR?

[–] PerogiBoi@lemmy.ca 5 points 1 hour ago (1 children)

Americans in aggregate simply don’t care. They don’t understand this, won’t take the time to understand it, and don’t care enough to understand.

[–] atrielienz@lemmy.world 2 points 16 minutes ago

Americans care but they're bad at organizing. Significantly so. They fight amongst themselves and get caught up in drama. They spread misinformation and don't like facts that conflict with what they believe is right. So these kinds of movements stagnate unless someone with a specific type of charisma gives them a direction to follow.

[–] tias@discuss.tchncs.de 20 points 4 hours ago* (last edited 4 hours ago)

Because they work three jobs to get food on their table and have to remortgage their house to pay for an ambulance. Privacy is a first-world problem and the US is a third-world country.