this post was submitted on 10 Sep 2023
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If he wants to sell his guides for $75, yeah I think that's overpriced but he can set the price he wants. It's the whole group coaching thing that seems most sketch to me. A group of up to 7 people all having what he legally can't imply is group therapy, but the website advertises that it helps reduce anxiety and depression. His brand is all about mental health, and to me it just skirts too close to doing a bait and switch.
I'm also not a huge fan of the math on their customer cost:coach payment. For group sessions it's $30/session/person, but their coach base salary is $20/hour and "up to" $37.50/hour. There aren't any insurance costs or office rent or anything else like this being eaten up here.
All of this stuff is technically legal, I just find it distasteful and it makes me suspicious.
Also if you think $75 for a guide is expensive, a single therapy session can be $90+
I've paid more than that for therapy sessions, I'm well aware of how fucked the costs are. But they aren't comparable. Therapy is a one on one session with a licensed professional who is providing you with an evaluation and potentially treatment, versus an ebook written by a doctor. I'm not saying it's useless information, but you can probably get comparable books from your local library for free.