We’re in the age of too-big-to-fail celebrities.

I think there's a certain category of net denizen that becomes a more devote fan the more it comes out that the person is a scumbag.

Reminds me of when I argue with some members of my family and it seems like they wait for me to have a position just to take the opposite of it to be argumentative and contrarian.

Cancel culture only really is a thing when the person on the receiving end is capable of feeling the tiniest shred of embarrassment/remorse for what they've done (not being caught). People fade into obscurity when they get "cancelled" because the massive outcry from the public convinces them they can't ignore that what they're doing is wrong anymore. In the case of most fascist hucksters (as well as Mr Beast), they are incapable of seeing that what they've done is wrong, so they can never be convinced of the need to stop

I think it’s more “there’s no such thing as bad attention.”

Any engagement compounds, and at some point, turns into money. It’s not a mystery either, it’s a systemic issue from the way people are fed information now, thanks to the engagement optimization race to the bottom.

Celebrities can certainly fall, but it’s only if they’re boring.

I don't believe in "cancel culture" anyway. If I have issues with people, be it for their extremistic political views, or because they're just asocial assholes, then I'm obviously not going to bother watching their content, or buy their products, whatever the case may be. That's been just regular people behavior until the US culture war bullshit made a buzzword out of it when people didn't put up with various MAGA people stuffing their beliefs into everyone's face. Skip forward some years later and we reach the hypocrisy of them doing / advocating to do the same thing regarding left leaning people.

The more concerning matter though is just how many people watch not just people who are assholes behind the camera, but in front of it, like all those "pranksters" and whatnot.