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Pressure from the rich racist fucks who own everything. Something is clearly wrong with them.
Technically, shareholder votes allow everyone who owns a stock share to vote. I regularly vote on Volkswagen, VYM, and others because a third of my savings are in stocks. It ain't much but it's honest work.
With that in mind, that means these votes very well could be from racist common folks, which is an even more grim scenario.
Common folks don't own very much of the stock market.
Three Wall Street firms control the majority share of 95% of S&P500 companies
Thats fair, but in Costco's particular case Vanguard owns 9.33% and BlackRock owns 7.49%. State Street Corp owns 4.20% (Nice)
Institutional shares in total are 71.86% split among 71 different 13F filers, which includes the three listed above.
That means 28.14% are owned by individuals with the largest individual owner being former CEO Craig Jelinek 0.08% of all outstanding shares as of July 19, 2024. He leads with a very very large margin.
So with that in mind, the most likely event was that a large enough number of companies and individuals voted yes, and that some mixture of both also voted no. But I absolutely do concede to your very well made point, you were correct to say, that disproportionately a bunch of rich suits and ties voted for the end of DEI. Especially if they perceived economic incentive to hire literally anybody, prioritizing high efficiency able bodied and minded people, over specifying a diverse team. I do not agree with that sort of business philosophy but I have to acknowledge their reasoning: a larger pool of workers means lower labor costs.
Costco stock price is about $930, so to become "a group of shareholders", you'd technically need three people to spend that much money and then start making their demands.
Or at least I wasn't able to find how large this "group of shareholders" was. If it had been a significantly large one, Costco wouldn't have been able to brush it off so easily, I believe.
It's a stupid conservative activist organization, not some random investors.
https://boingboing.net/2024/12/28/costco-claps-back-at-reprehensible-radical-right-organizations-anti-dei-demand.html