UPDATE So as new info comes out, I'll be posting it here. It seems as if this Rollout Has Several Parts.
Part 1
You get a popup message over top of your video, blocking the screen:
- This is the first sign. If you see this popup AND are logged into a YouTube account, your account has been selected.
- At this stage you can likely close or block these messages with an adblocker.
Part 2
This message will change, indicating that you have 3 remaining videos to watch without ads.
Will insert photo once one has been found
- At this stage your adblocker will imminently stop working in 3 videos time.
- Personally using Firefox + uBlock Origin and tweaking filters and updates does not even fix it.
Part 3
None of the video loads now, everything looks blank.
- At this stage you must tred new ground to avoid ads. I have posted methods in the comments. If you want to bypass this end page, read down there.
End of Update
YouTube has started rolling out anti-adblock to users inside the United States, which means that they are preparing to roll this out to the entire country. Personally, I have been blocked already. I want to gauge how common this occurrence is.
It is a great example of how an industry can survive with only self-reported effectiveness. I remember a freakonomics episode where it was shown that very infrequently do companies get a positive return on marketing spending. It will be very interesting if that industry ever collapses.
They know. The fact that targeted ads leveraging so-called "big data" are not more effective than standard advertising is now known to the public. We can bet Google knew this years in advance. But they can't abandon their whole business model since that would freak the stock market and investors out. So, they need to squeeze as much as they can before the entire model becomes unworkable and they'll be forced to switch to something else or disappear.
Oh definitely. Its essentially a massive case of 'it's difficult to get someone to understand something when their salary depends on not understanding it.'
Multinational scam artists
Advertising is about creating trends, and catching some impulse buyers. Effectiveness is likely overstated, but on the other hand it's difficult to quantify the effectiveness of a trend. I don't think it's likely to ever collapse, people will always want to believe they can influence others more than they actually can.