this post was submitted on 29 Aug 2023
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Today I Learned

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πŸ‘‰wiki

πŸ‘‰The GUARDIAN article

Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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[–] Anticorp@lemmy.ml 12 points 1 year ago (4 children)

Is that what a pack of cigarettes looks like over there? Yeesh!

[–] Pons_Aelius@kbin.social 15 points 1 year ago* (last edited 1 year ago) (1 children)

If you think the pack is shocking, do not look at the price.

[–] rich@feddit.uk 13 points 1 year ago* (last edited 1 year ago) (1 children)

Same in the UK. They all look like that and have done for years now

My mate usually asks for a pack without the dead kid on it

[–] Anticorp@lemmy.ml -4 points 1 year ago (3 children)

They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it's completely unrelated to the risks of smoking.

[–] wisplike_sustainer@suppo.fi 10 points 1 year ago

Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn't healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.

[–] rich@feddit.uk 9 points 1 year ago

You simply do not get it.

Shocking images like that put off new smokers and young adults, especially of the new generation who are very health and image conscious. It is working.

[–] rikudou@lemmings.world 4 points 1 year ago

The pictures are not very accurate. And from the times I was a smoker, I remember everyone just making fun of them.

Haha yes that’s what they look like in many countries

[–] Diprount_Tomato@lemmy.world 0 points 1 year ago (1 children)

Over where? Literally all cig packs I know look like that

[–] Anticorp@lemmy.ml 1 points 1 year ago (1 children)

Australia, which is in the caption for the picture. They don't look like that in the US. Where are you?

[–] Diprount_Tomato@lemmy.world -5 points 1 year ago (1 children)

Outside of the US

Surprise surprise, you're not the center of the world, and in fact you're the ones doing the opposite of what the rest of the planet does

[–] Anticorp@lemmy.ml 3 points 1 year ago (1 children)

Wow, you're overtly hostile for no reason at all. Good luck with that.

[–] Diprount_Tomato@lemmy.world -4 points 1 year ago

When you've been seeing Americans thinking the rest of the world is weird for not doing things only they do for years you tend to be tired of them