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Windows 11 market share falls despite Microsoft ad blitz | Windows 10, on the other hand, managed to grow its share of that market (www.theregister.com)

submitted 2 weeks ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Despite Microsoft's push to get customers onto Windows 11, growth in the market share of the software giant's latest operating system has stalled, while Windows 10 has made modest gains, according to fresh figures from Statcounter.

This is not the news Microsoft wanted to hear. After half a year of growth, the line for Windows 11 global desktop market share has taken a slight downturn, according to the website usage monitor, going from 35.6 percent in October to 34.9 percent in November. Windows 10, on the other hand, managed to grow its share of that market by just under a percentage point to 61.8 percent.

The dip in usage comes just as Microsoft has been forcing full-screen ads onto the machines of customers running Windows 10 to encourage them to upgrade. The stats also revealed a small drop in the market share of its Edge browser, despite relentlessly plugging the application in the operating system.

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[–] SorteKanin@feddit.dk 6 points 2 weeks ago (2 children)

Basically, any time a UI hops in front of you and goes ‘Wait! This is important!’ people get annoyed

It honestly baffles me how this keeps being a thing. Not just for OSs but for a lot of websites too. And the wild thing is that most of the time, it's not even that important and the user does not and should not care about it.

[–] 9bananas@lemmy.world 7 points 2 weeks ago

on top of which it creates a security issue too:

by teaching users to always instantly click on "OK", "Accept", etc, they stop reading the actually important messages, because they're being bombarded by so, so many useless pop-ups everywhere...

[–] schizo@forum.uncomfortable.business 2 points 1 week ago

Indeed.

It's to the point that even legitimate sites look like those dark-pattern fake scam ecommerce sites with all the popups, fake "deals", and timers and shit.

Windows of course feels much the same way - recently replaced a failed mac with a new Mini and holy crap is MacOS so fucking zen.

I logged into my apple account and then was assaulted by... fucking nothing. No ads, no popups, no upsells, no candy crush, no enabling AI shit. I just landed on the desktop to do whatever the hell it was I was going to be doing.