this post was submitted on 15 Nov 2024
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Why is this taking off but not Mastadon?
It's easier to use and has a recommendation algorithm.
How is it easier to use?
Because it has just one instance and choosing an instance is too hard to Twitter users
Bluesky gives you the option to choose an instance, too.
Barrier of entry is marginally lower. With mastodon you'll have to make a decision on what instance you're creating your account. With Bluesky there's just Bluesky.
Yep. 100% this.
Bluesky has the hyper casual "barrier'" of entry that Twitter had
With bluesky ,the sign up has a section where you choose a server. The bluesky server is prefilled. Otherwise you add your own.
But not having that default option and instead having to have the user go research and figure out which server to use is an immediate turn off.
Mastodon has one big, official node, too, though: joinmastodon.com.
Better marketing
Which marketing and better how, exactly?
Can anyone please point me an example of Bluesky marketing that isn't word of mouth or large-event headlines on the news?
no, this place only circle jerks about the fediverse blindly and hates anything with a modicum of attachment to reality.