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submitted 1 week ago by SouravSatvaya@lemmy.world to c/memes@lemmy.world

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[–] renzev@lemmy.world 2 points 1 week ago

It's the three strategies of pricing:

Price the item as XX.99 to make it feel cheaper than it is
Price the item as a whole/round number to make it feel premium
Price the item as a seemingly random number like XX.57 to get ahead of the shopper who are weary of the first two tactics