this post was submitted on 14 Nov 2024
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The Onion buys rightwing conspiracy theory site Infowars with plans to make it ‘very funny, very stupid’ (www.theguardian.com)
submitted 14 hours ago by merde@sh.itjust.works to c/technology@lemmy.world
133 comments fedilink hide all child comments
 

Here’s Why I Decided To Buy ‘InfoWars’ By Bryce P. Tetraeder, Global Tetrahedron CEO ☞ https://theonion.com/heres-why-i-decided-to-buy-infowars/

And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.

🤣

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[–] zephorah@lemm.ee 130 points 11 hours ago (4 children)

The funniest piece is going to be seeing old followers believe it’s still the InfoWars they know and love. It took forever for people to stop eating the onion in large numbers, and it still manages to happen on occasion.

There is opportunity here. Initially, anyway.

[–] CosmicTurtle0@lemmy.dbzer0.com 44 points 10 hours ago (2 children)

A part of me actually wished that the Onion would have purchased InfoWars, but in secret, like maybe under a subsidiary corp that has a right-wing sounding name.

They don't change Infowars' branding or anything but the articles become subtly liberal.

Maybe an overt purchase is better but I really want to troll the right.

[–] GladiusB@lemmy.world 22 points 9 hours ago

"Do your swastikas send the right message to your neighbors? Maybe try this instead..."

[–] zephorah@lemm.ee 3 points 8 hours ago

I don’t think they have to. People are going to consume it like it’s the same old. Inertia and assumption.

[–] dejected_warp_core@lemmy.world 59 points 11 hours ago (1 children)

I think there's always going to be that group of people. Another example: folks that didn't notice that The Colbert Report was satire.

[–] Today@lemmy.world 14 points 9 hours ago (1 children)

I thought Glenn Beck was satire. Watched it several times and then one day .. wait, that's not a joke?

[–] zephorah@lemm.ee 4 points 7 hours ago

Beck sounds batshit. Right there with you.

[–] catloaf@lemm.ee 2 points 11 hours ago (1 children)

Looks like it's been down since January. Do you think people are still trying it?

[–] zephorah@lemm.ee 1 points 8 hours ago

I still have OSINT on my podcast roll even though Bazzell quit. Maybe it’ll come back? I’m sure others have done the same.