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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
(www.videogameschronicle.com)
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I know so many people call those situations a "mess", but I'm still in favor of it: Each potential service option keeps the other in check through competition. I only get to use so many streaming services for so cheap because they're lowering their prices in a bid to seem more appealing than the others. When it comes to game stores, their unique features (like say, Xbox's game pass) can make them more compelling.
Granted, 90% of that last argument has just been "Steam has Xfeature, and YStore doesn't...so I prefer Steam"