I'm thinking about buying a new PC in the next month or two. I don't play a whole lot of recent games, though it'd be nice to have the option, and I think I'd probably end up with a capable GPU anyway if I want something capable of 3d rendering like Blender, and possibly fooling around with local LLMs.
Function wise, I'm thinking I want a solid CPU, and to stack it with RAM, VRAM, and storage. and I think liquid cooling might be overrated if I don't plan to OC it. It'll also likely be migrating to Linux in a year or two when Windows 10 finally dies, if there are hardware concerns with that.
Aesthetics wise, Mainly I am not too interested in having everything be RGB. I would also prefer plastic paneling over glass; my computer case hangs from a desk mount and in the unlikely event that it has a structural failure I'd like to be more worried about the computer hardware than picking shards out of my skin.
I'm not opposed to building something myself from parts, but I wouldn't mind looking at builders / pre built as an option.
Other people have recommended pcpartpicker so I'll say that unless you are going for something compact then air cooling is just as efficient as liquid and much cheaper.
Also if you think there is a risk of falling then liquid would be a bad choice too.