this post was submitted on 27 Jan 2023
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Privacy
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Well, historically ad revenue for TV is based on viewership, right? I'm not 100% sure how that was calculated before streaming, but I would think that changing the channel would still affect those numbers, albeit in a more gradual way. It would still have a similar effect, just not as immediate.
It's important to differentiate "immoral" from "consequences." The consequences of adblockers/changing the channel is that it may impact content creators, but that doesn't make it immoral.
It was calculated by a sample of households with a tracker box
The Nielsen company doing surveys of a percentage of households is how they know. Nowadays they even have a tracker you wear that reports back to Nielsen what you’ve been watching/listening to based on what it can hear, in the old days it was a form folks filled out saying what they watched or listened to