this post was submitted on 30 Oct 2024
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[–] msage@programming.dev 3 points 1 day ago (2 children)
[–] CleoTheWizard@lemmy.world 10 points 1 day ago

Quite a bit. For your subscription YouTube will take 45%. The other 55% are split among other creators by watch time of the subscriber. For what it’s worth, the creators I watch love that system and benefit from it quite a bit. It’s more consistent and safer than ad revenue.

[–] ObviouslyNotBanana@lemmy.world 2 points 1 day ago* (last edited 1 day ago)

I'm not sure of the exact numbers, but I remember recently listening to a podcast or something where they mentioned that premium users' views are worth a little bit more than ad watchers on average. I'm assuming that's because there's no third party advertiser that needs a cut.