this post was submitted on 16 Oct 2024
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X changes creator payouts to depend on engagement, not ads (techcrunch.com)
submitted 1 month ago by moe90@feddit.nl to c/technology@lemmy.world
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[–] Dremor@lemmy.world 22 points 1 month ago

As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.