I mean, they kind of did when Marvel worked, during the pandemic I read all the Marvel Ultimate books that were the basis for the MCU originally, and they at the time looked like adolescent BS, but they're SOOOOO good, and I see how they setup pre-Disney MCU to be great. If Disney is smart they'll do their Pedro Pascal Reed Richards as evil Reed Richards who wipes out Germany, South East Asia, and Asgard, really a great run until the 2015 Secret Wars that I recommend. At first you'll be like WTF, but it's all tongue in cheek and so smart and why Millar is one of the last few comics authors worth reading (Magic Order is great)