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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Mistic@lemmy.world 3 points 7 months ago

Xiaomi has been doing that as well, except it's whenever.

Now, the TV is forbidden to access my Wi-Fi because screw that.

Any info on how to make it dumber would be appreciated.

[–] Glowstick@lemmy.world 3 points 7 months ago (2 children)

This would only effect people who are using the roku service built into their tv, yes?

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[–] ILikeBoobies@lemmy.ca 3 points 7 months ago

Wish I could uninstall it from my television

[–] Cris_Color@lemmy.world 3 points 7 months ago

ಠ⁠_⁠ಠ

[–] KillingTimeItself@lemmy.dbzer0.com 3 points 7 months ago (6 children)

is an HDMI feed like an rss feed? How does this "supposed" feed work here?

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[–] Soggytoast@lemm.ee 3 points 7 months ago

My cousin wanted a Roku TV as a wedding gift. I said no. Got Sony instead. I like to think he's thankful for that with all the shit Roku has been doing

[–] Exusia@lemmy.world 3 points 7 months ago

I was permitted to close my account....without any hassle. Sign into my.roku.com and delete account is as the bottom. Selecting "don't want to use this anymore" gives you a box with 255 charachter limit (because of course they don't want to hear a real reason) and then when you hit send you just get "Thank you, account closed, if you come back you will need a new account"

Surprisingly, suspiciously, painless.

[–] mechoman444@lemmy.world 2 points 7 months ago

because after the buttons I am going to include a bunch of AI-generated copy from Google’s Gemini in order to pad this thing out.

😂😂😂

Welcome to 2024 people!

[–] Texas_Hangover@lemm.ee 2 points 7 months ago

They'll have a hell of a time with that. My roku TCL's don't even know the internet exists over here.

[–] dan1101@lemm.ee 2 points 7 months ago

You've got a great UI Roku, but now stop being evil.

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