There's a lot of talk about the backlash making them go back on their decision, and how stockholders weren't happy seeing the consequences, but I'm wondering how many people actually went to a Wendy's just to be nosey and ended up buying something because prices hadn't changed and they were already there, and how many more people will go now that they know prices won't fluctuate at all.
It almost feels like this helped them just by having people talk about it.
Their twitter guy would've been pretty funny with this whole thing.