Depends on what kind of AI. In gaming, AI is part of the process to entertain and challenge the player, and has even been used to help model life systems.
I have yet to see how useful LLMs can be outside of being blatant plagarists but for a time, projects like AI Dungeon really did push the emphasis on "interactive dynamic narratives" and it was really fun for a while.
ML has been an important part in fraud detection for at least a decade now.