Media today might be less sexist but I think part of it is also that it became drastically more sex averse. Mortal Kombat is gorier than ever for anyone to see, but god forbid anything shows a nipple.
RetroGaming
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The thing that gets me about the Tomb Raider reboot is they toned down the sex appeal, but apparently graphically brutalizing Lara is perfectly okay.
Sexy Lara: Sexist!
Beating the ever loving shit out of Lara: Not sexist!
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It took me a couple seconds to understand that it wasn't a before/ after set of pictures. It was a little confusing.
Since she's a a Tomb Raider, a dungeon crawler, a spelunker, does that mean he wants her to peg him? Color me interested.
I remember TR3 was a huge disappointment after 1 and 2. The new mechanics weren't very good and the level design was more confusing. I remember they added the Desert Eagle pistol and it was a giant brick (seriously the model consisted of probably 3-4 polygons total).
It really felt like they were just milking the franchise at that point.
Pretty amusing to see what they were up to with ads.
I guess it really was a different time back then where people were able to laugh about things instead of being uptight and serious.