this post was submitted on 21 Jan 2024
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  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

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[–] stratosfear@lemmy.sdf.org 12 points 9 months ago

SUCH GUD BIZNESS MAN

[–] BobGnarley@lemm.ee 12 points 9 months ago (2 children)

Didnt Netflix just start doing ads on there again?

[–] ripcord@lemmy.world 11 points 9 months ago* (last edited 9 months ago) (2 children)

Hadn't heard that, do you have a source?

I'd be pretty surprised if most didn't start their ad buys again. Even if it's lower volume (and at discounts). As soon as everyone stops focusing on these things (after a month or whatever) things tend to go back to business as usual.

The article indicates they haven't yet, though.

[–] Snapz@lemmy.world 6 points 9 months ago

Wish I could cancel our Netflix subscription for a second time, but fortunately/unfortunately we stopped giving them money when they announced they would fuck around with accounts shared within a family. Eat shit, Netflix

[–] Holzkohlen@feddit.de 12 points 9 months ago

And it's only a matter of time until those AI undressing app get banned by law. Good.

[–] Aceticon@lemmy.world 8 points 9 months ago

I have very little doubt that in the mind of Elon Musk the people who after all this are still using X-Twitter are lusers.

[–] afraid_of_zombies@lemmy.world 8 points 9 months ago (2 children)

I can't with this guy anymore, I just can't.

[–] Haha@lemmy.world 7 points 9 months ago

We don’t have to

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[–] kool_newt@lemm.ee 7 points 9 months ago (2 children)

One perspective on this might be that Elon and friends have successfully identified a set of dubious advertisers and hate-tolerant userbase.

[–] c0mbatbag3l@lemmy.world 8 points 9 months ago

Who wouldn't want to corner a user base like that? Used to have to become a priest to have people hooked so thoroughly.

[–] Voroxpete@sh.itjust.works 7 points 9 months ago (3 children)

Another perspective would consider that Dime Store Alex Jones probably has a much smaller marketing budget than, say, Disney.

Elon has cultivated a hate-tolerant user base, and has found himself with the kind of advertisers that user base gets you.

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[–] autotldr@lemmings.world 5 points 9 months ago

This is the best summary I could come up with:


They are also spreading rapidly across the internet, according to data from the social-media analysis firm Graphika, which warned such tools could be used for sextortion and targeted harassment campaigns.

Hamza Mudassir, a strategy consultant and lecturer at Cambridge University, noted that suspicious ads appear across all social-media platforms.

"However, I think the problem with X is that, because all of the large advertisers have effectively walked out, this is what you see in higher frequency, which basically produces a terrible time for genuine users on the platform," he told BI.

Since taking over the site, Musk has slashed X's content-moderation team and reinstated figures such as Alex Jones who was previously removed from the platform for abusive behavior, something that made advertisers distinctly uneasy even before the billionaire's recent controversies.

"The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery," he added.

The Financial Times reported last month that X was attempting to offset the loss of companies like IBM and Walmart by appealing to smaller businesses and aiming to bring in $100 million in political ads during the 2024 election year.


The original article contains 756 words, the summary contains 208 words. Saved 72%. I'm a bot and I'm open source!

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