this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] Milk_Sheikh@lemm.ee 2 points 11 months ago

In some ways, I’m very excited about the sociological and economic opportunities for change this kind of scenario brings. And far, farrr more horrified. I haven’t yet seen a meaningful or impactful use of AI yet, that doesn’t mainly further capitalists or state power over their own or other civilians.

“AI development is dominated by capital, led by some of the world’s most powerful oligopolistic corporations… strengthening capital vis-à-vis labour, and elite sections of labour relative to others, and are hence likely to increase inequality along lines of class stratification that are also lines of gender and race.”

The future is cyberpunk, and Gibson started that as a sci-fi horror show future to avoid. Congress knows that Meta/Zucc influenced the 2016 election via ML/AI targeted ands and did basically nothing.

[–] shasta@lemm.ee 2 points 10 months ago (1 children)

I think technically whoever created that AI persona is now profiting from the work they put into creating and maintaining that. It's different than what a human influencer does, but the money they are generating still goes into someone's pocket, not dissolving into thin air. This isn't AI stealing people's jobs, it's someone stealing someone else's market share. It's like a guy with a saw complaining that a guy with a chainsaw is stealing their business.

[–] HorseWithNoName@lemm.ee 1 points 10 months ago

If it's at all profitable it will end up being companies making up a bunch of new personas eventually. That might be good in that it's more jobs per "influencer," but also maybe lower paying.

Although I'm pretty sure this already happened with fake Instagram models and I don't think it ever really went anywhere. It was just a novel thing for awhile.

[–] Ilovethebomb@lemm.ee 1 points 11 months ago

What's funny to me, is AI generated content is virtually indistinguishable from heavily filtered content, but it cannot replicate a high resolution, untouched image.

So, obviously it's putting influencers out of a job.

[–] Otherwise_Release_93@thelemmy.club 1 points 11 months ago
[–] autotldr@lemmings.world 1 points 11 months ago (1 children)

This is the best summary I could come up with:


She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie giant Victoria’s Secret.

Aitana is a “virtual influencer” created using artificial intelligence tools, one of the hundreds of digital avatars that have broken into the growing $21 billion content creator economy.

Their emergence has led to worry from human influencers their income is being cannibalized and under threat from digital rivals.

That concern is shared by people in more established professions that their livelihoods are under threat from generative AI—technology that can spew out humanlike text, images and code in seconds.

Over the past few years, there have been high-profile partnerships between luxury brands and virtual influencers, including Kim Kardashian’s make-up line KKW Beauty with Noonoouri, and Louis Vuitton with Ayayi.

Instagram analysis of an H&M advert featuring virtual influencer Kuki found that it reached 11 times more people and resulted in a 91 percent decrease in cost per person remembering the advert, compared with a traditional ad.


The original article contains 267 words, the summary contains 167 words. Saved 37%. I'm a bot and I'm open source!

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[–] mtchristo@lemm.ee 1 points 11 months ago

That's what AI is made for. Bull-shiting.

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