this post was submitted on 15 May 2025

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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 3 weeks ago by Pro@programming.dev to c/technology@lemmy.world

309 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] jjlinux@lemmy.ml 7 points 3 weeks ago (2 children)

Google enshitifying things? Who would have thought? Seriously, it's as if they want to test how far they can go upsetting users. There's got to be some (a lot?) of that, for sure.

[–] Blackmist@feddit.uk 8 points 3 weeks ago

You'd think so, but a never ending stream of people continue to sit there glued to their phones through content and adverts alike.

We're probably already at the Demolition Man point of having a station just for adverts.

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[–] BackgrndNoize@lemmy.world 7 points 3 weeks ago (1 children)

Any product that advertises on YT is one I avoid

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[–] bitjunkie@lemmy.world 7 points 3 weeks ago* (last edited 3 weeks ago)

I've been noticing lately that 800lb Gorilla specials have been cutting to ads right between the setup and punchline of a bit. Mad fucking annoying.

[–] FuckFascism@lemmy.world 6 points 3 weeks ago (3 children)

I stopped using YouTube years ago. Fuck that shit.

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[–] ABetterTomorrow@lemm.ee 5 points 3 weeks ago

Already experiencing it, can’t even follow along a simple shot explanation

[–] aesthelete@lemmy.world 5 points 3 weeks ago (1 children)

This is fucking hilariously evil and short-sighted.

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[–] kadup@lemmy.world 5 points 3 weeks ago

A guy I know started selling AI push notifications.

Your app signs up for his service, and he uses what's essentially ChatGPT to find the best time slot to send you custom push notifications. That's just his third party service working with limited data and system access.

Just imagine when Google and Apple start selling that as a service integrated to the OS.

[–] ssfckdt@lemmy.blahaj.zone 5 points 3 weeks ago (3 children)

Am I the only one still not seeing ads on YT with Ublock?

[–] Zealousideal_Fox_900@lemmy.dbzer0.com 5 points 3 weeks ago

Same here. Ublock Origin for the win!

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[–] tauren@lemm.ee 5 points 3 weeks ago (1 children)

I don't know how people watch YouTube with ads. Premium or ad blocker, otherwise it's a nightmare.

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[–] gwilikers@lemmy.ml 5 points 3 weeks ago (4 children)

Revanced.

It won't bother me at all.

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[–] HappySkullsplitter@lemmy.world 5 points 3 weeks ago

Right when the guitar solo hits

[–] AmbiguousProps@lemmy.today 4 points 3 weeks ago (1 children)

Use grayjay.app, they have it for desktop too. No ads, sponsorblock built in, and has multiple platforms in one place.

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