Darren operated the mouse and keyboard, aware of them only as mundane extensions of himself, told his computer's web browser to establish a connection with the address called "Amazon." As if an online "marketplace" (powered by an ever evolving, manipulative artificial intelligence) bore any resemblance to the wilderness that used to cover the earth.
Especially when said stretch of wilderness was already a fraction of itself, eaten up for strip farming or land speculation by dozens of corporations driven by the same profit-seeking mindset that motivated Amazon itself: infinite growth.
Millions of microscopic lights flashed to show images of "products you might be interested in." Darren, like any other person, had to constantly relearn how to push past and ignore the suggestions. A subtle arms race between humans and the AI built by the rich to control the poor.