This hope comes from the fact that we don't fully understand how life originated on earth but we do know that it pretty much happened as soon as conditions allowed (geologically speaking).
So although it's a big unknown, it seems to suggest the barrier to first life might be on the lower side. So it's worth exploring anywhere that's had water (prerequisite for lots of interesting chemistry) and tectonic activity (zones of varied temperature).
Having a certain mass is also an indicator as this increases the likelihood of comet and asteroid collisions in the past, which as far as earth goes it's thought these might have carried useful molecules for life that had generated as a result of cosmic rays acting on more basic compounds on the comets surface. (NASA has found some amino acids and other pre-organic compounds on comets)
Also worth pointing out that the expectation is usually that if there are signs of life it'll be long dead. It's possible there's a window in the geological evolution of some planet/moons that makes basic replicating life not just possible but likely. That would at least offer an explanation of why earth's life arose so early. Places like Mars and Europa may have briefly supported life in the past before conditions became unsustainable. It's worth checking just in case it's still going!