I've noticed a LOT of pushback against the ads in MS shit. Microsoft has become greedy (well what am I saying, they've always been, kist really effin more greedy now) and somehow seems to invest even less in development. All Microsoft apps I see today are just painfully painfully bad. Again, not that they've ever been particularly good at anything besides keyboards, but lately it's been comically worse.
I've seen Linux desktop grow significantly now, and I really do see it happen that Linux crosses that threshold where there is just no more stopping it