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Mozilla to expand focus on advertising - "We know that not everyone in our community will embrace our entrance into this market" (blog.mozilla.org)

submitted 9 months ago by golden_zealot@lemmy.ml to c/firefox@lemmy.ml

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[–] GetOffMyLan@programming.dev 60 points 9 months ago* (last edited 9 months ago) (19 children)

And, for the foreseeable future at least, advertising is a key commercial engine of the internet, and the most efficient way to ensure the majority of content remains free and accessible to as many people as possible.

I'm afraid they aren't wrong. The majority of people aren't going to pay for access to random blogs etc. So we'd end up with only the big players having usable sites.

People kick off about ads but rarely suggest an alternative to funding the internet.

Back in the day ads were targeted based on the website's target audience not the user's personal data. It works fine but is less effective. Don't see why they couldn't go that way.

[–] erenkoylu@lemmy.ml 26 points 9 months ago* (last edited 9 months ago) (2 children)

Internet was fine in the early 2000s before the rise of social media platforms resulted in surveillance advertisement complex.

It was a different place, but worked ok.

[–] dan@upvote.au 9 points 9 months ago (1 children)

Sounds like you're forgetting about the dot com bubble. The internet wasn't fine abck then because nobody really had a sustainable business model.

[–] LWD@lemm.ee 2 points 9 months ago* (last edited 2 weeks ago) (1 children)

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[–] dan@upvote.au 3 points 9 months ago* (last edited 9 months ago) (1 children)

The reason I mentioned the dot com bubble is because a lot of the companies back then failed because they couldn't figure out a sustainable business model. It was mostly hype-driven with the idea of getting users first, then figuring out monetization later.

That's why we have ad-supported sites today. It was the main business model that was the most sustainable.

There were a lot of small sites, sure, but a lot of them were hosted on services with no real business model. Even back then, not a lot of people self-hosted.

[–] LWD@lemm.ee 0 points 9 months ago* (last edited 2 weeks ago)

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[–] BearOfaTime@lemm.ee 3 points 9 months ago

Surveillance advertisement was already around.

Social Media platforms simply capitalized on it.

And users sucked it up for "convenience".

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