this post was submitted on 25 Sep 2024
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Edit: I did a stupid. Anonym made PPA and that was part of the acquisition.
Mozilla bought an ad company (Anonym) shortly after implementing PPA. Their goal appears to be to pivot their revenue plan to (in part) being an ad company.
I cannot know for sure whether that's true or not, but a lot of very bad decisions have happened at Mozilla over the last six months and I think they've been the straw that's broken the camel's back.
Their acquisition of Anonym was all about acquiring the feature this article is about, PPA. Anonym created PPA. In fact Anonym seems to have been created for the explicit purpose of creating this privacy-respecting system as an alternative to cross-site tracking cookies. I see no reason to doubt Mozilla's intentions here.
Sorry I thought they were a separate thing. Thanks for bringing it up.