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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] CriticalMiss@lemmy.world 19 points 4 months ago (3 children)

If it’s built into the video I watch in mpv can’t I just skip?

[–] Buttons@programming.dev 20 points 4 months ago (2 children)

Yep, can I play it at 2x speed or skip ahead? If not, then it's the ad. At the very least blank the video and mute the sound. I'll enjoy a moment to breath and consider if there's something better I should be doing.

[–] BlindFrog@lemmy.world 1 points 4 months ago

Good idea. 1.2x speed is how I save time on videos I expect to be long

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