this post was submitted on 24 Jul 2023
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This is an interesting sabotage to any figures that want to maintain their presence.
If you search for "brandname twitter", you're probably going to get what you want. "brandname x" will be a SEO catastrophe.
Maybe they hoped to drive people to navigate through their own site and search facilities, but generally, not being where people are looking is a terrible strategy even on a chain of bad strategies.
A brand that limits users on how many content they can see wouldn't want them to use their search engine when there is a free one that does it better