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nanoUFO@sh.itjust.works

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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 6 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works

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[–] Turtlesson@sh.itjust.works 10 points 6 months ago (2 children)

It doesn't help when so many "AAA" studios push out DOA products that take 5 patches and broken promises to finally get to a state that's playable. I could rattle off so many games in the last year that had so much hype and were almost unplayable by most of the people that preordered.

[–] Fitzsimmons@lemmy.blahaj.zone 1 points 6 months ago

and the funny thing is that these games launch in such a bad state because the publisher paid for the marketing push to happen on a specific date, so come hell or high water, the game is gonna ship by that date

don't get me wrong, deadlines are extemely important or your project will just end up with infinite scope creep, but games are a massive artistic and technical endeavour, which are two things that can be extremely difficult to estimate

there's gotta be a better way

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