this post was submitted on 15 Jan 2024
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They've got an unparalleled* delivery network and kind of killer vertical integration (because they keep undercutting companies that work with them).
I mean I've been boycotting Amazon / aws for almost a decade, but they're still quite powerful.
E: maybe it is paralleled idk don't @ me, I just know it's shockingly fast in NA
They're rising in popularity in the Netherlands despite having the same delivery as any other website, things are usually just cheaper or more available on Amazon.
Cheaper for now. Amazon started that way in the US as well. That's how you get everyone to switch to your platform. Then you leave it for a bit to cultivate a dependence on said platform, until finally you increase prices and rake it in. They could do this anywhere. They have the resources to undercut just about anyone for as long as it takes to starve out the competition.
Luckily the average person doesn't care much about Amazon at all, people in the Netherlands still very much prefer physical stores and bol.com