this post was submitted on 09 Dec 2023
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Apples was and is still extremely anti-competitive and anti-consumers oriented.
Apple has always been a closed ecosystem, doing things “their way”. When they only sold computers, it was a niche company, with a niche audience. Then they started selling music players and phones, and they became a popular company.
The blue vs green bubble is just an American problem, that still use SMS as their main messaging protocol. The rest of the world use messaging app, like WhatsApp. It’s truly fascinating watching these events from outside the US.
Originally they focused on computers that could do more for less. They encouraged people to open them up and upgrade or mod them.
It wasn't till the 2000's that they started locking everything down.
The locking down started with the original MacIntosh (or actually with the Lisa I guess). ISTR they had at least one bit more open period after that, but those have always been the exception.