this post was submitted on 01 Dec 2023
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A lot of earlier geek fandom movies were released ahead of its time. Scott Pilgrim vs. The World came out in 2010 and didn't find its audience, if it had released 5 years later it would've been a smash hit.
Other examples could be Mystery Men and Dredd. Great movies, didn't land, feel topical now.
Dredd's problem was it was marketed as "Dredd 3D" in 2012. Three years after Avatar when every movie had a 3d version and only trash movies like Piranha 3DD were still advertising it in their titles.
From a UK perspective, I think Dredd's biggest problem was lack of marketing. The first trailer only came out a few weeks before the film's release. Also, it was unfairly labelled as a rip-off of The Raid.
TBH I only knew it was on because I walked past a cinema with a poster up. I hadn't heard anything or seen any ads, so went in completely blind on a whim ... the marketing must have been non-existant