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Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads (80.lv)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads::Is it a bug or a new approach to ads in their games?

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[–] Kissaki@feddit.de 53 points 11 months ago (9 children)

Ubisoft has responded to the situation, claiming that the pop-up ad for Assassin's Creed Mirage was caused by a technical glitch.

[–] thehatfox@lemmy.world 100 points 11 months ago (3 children)

“It was a bug” is the common excuse when an intentional feature backfires.

Loading screen ads seem like an obvious next step of enshittification. They are creeping back into video with ads breaks on streaming, only a matter of time before they are in games too.

[–] Amilo159@lemmy.world 46 points 11 months ago

Yeah, we accidentally programmed ads into our games. Don't worry, we'll remove them for now and wait a few years before trying again!

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