this post was submitted on 03 Aug 2023
437 points (96.6% liked)

Technology

59261 readers
2493 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
437
HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
87 comments fedilink hide all child comments
 

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

you are viewing a single comment's thread
view the rest of the comments
[–] UnderpantsWeevil@lemmy.world 264 points 1 year ago* (last edited 1 year ago) (26 children)

In all seriousness, why the hell would a company already branded the "Home Box Office" run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?

[–] humantorchbankloan@lemmy.world 85 points 1 year ago

agree. These people are so up their own ass they can’t see.

load more comments (25 replies)