this post was submitted on 08 Nov 2023
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Make. An. Affordable. Car.
Why does every new ev for the US have to be mega deluxe luxury SUV? No one in the US is buying your affordable EV because you only sell them in Europe!
This. It's even worse in Australia. The only affordable ev is a Tesla 3 @ 55k AUD. Which even then is out of reach of most.
Why not make a 30k EV? Penetrate the majority of consumers.
I'm on a great wage and even I shake my head at 80-120k range of most EVs here. Then you get bwm releasing 180k+ EVs.. who exactly is buying them?
When you price a technology out of the reach of people, the tech isn't the failure.