this post was submitted on 06 Oct 2023
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Why would they even do that T_T.
They vastly overestimated their users' willingness to pay for content and put up with their bullshit.
I could see cryptobros and the "investing" subs spending a lot on this. They were already buying tons of awards to hype themselves up.
Any unironic circlejerk cult will by buying these and pinning them on each other's chest, same as the dumbass awards.
I think reddit knows their target audience pretty well; Rubes. That's why they let all the toxic "stock", crypto-scam and political extremist subs stay open until the media starts writing stories about them. Gullible idiots spend a lot of money trying to make their opinions look smart and popular.
This will make Reddit a lot of money in the short-term, but probably push more legitimate/casual users away as these "premium upvotes" will surely effect the algorithm and push more nonsense into people's feeds.
Now that i think about it, this will probably help advertisers and political groups astroturf all of reddit.
So it'll work as intended then.
Yup. That $50 option is going to be 75% business/political co, and 25% real users.
Even if the former’s 99%, Reddit does not give a shit as long as they collect the revenue.
This is basically Citizens United for Reddit, but substantially worse because at least with CU, they’re required to disclose donors. Reddit allows these awards to be bought anonymously, so you’re rarely able to understand who is doing the manipulation.