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Like:
People should be allowed to exist
Social programs aren't communism
The system isn't working for the people
Edit:
I've changed my mind on this.
Let the DNC go full MAGA and when they lose, because they will lose, they get the heat and we can eject them forever. At least sit them in a corner.
Progressives, you fight if you want but I don't believe the elections will be fair so it's a win win for you.
Trying to shift further right won't work. You can't do "what the other party does" because they already do it and they do it better.
Find original messaging, take back the narrative. Then you get to tell the story you're good at.
Trump does this exceptionally well. By spouting all kinds of shocking horseshit, the media doesn't stop talking about him. This lets him dominate the narrative. You could see them panic when Kamala was nominated, because suddenly the DNC controlled the narrative for a bit, and polling showed Kamala taking the lead. That advantage evaporated as Trump seized control of the front pages again.
This doesn't just happen in the US. Here in the Netherlands, the campaign was not initially but later on dominated by talk on migration from the PVV. Of course other parties tried to respond by talking about migration, which only helped to legitimise the PVVs talking points.
They forgot how. We're going to have to make a new party, I'm afraid.